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AirAsia - #FINDYOURGAP
11/09/2019
Advertising Agency
Bangkok, Thailand
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Brand
Agency / Creative

Thai people, especially those who works in the office, are struggling to find time to go for a vacation as their schedule is too busy all the time, resulting to uncertain free time.


#FINDYOURGAP is a print campaign that based on real life digital calendar that people use to schedule their tasks. From the first look people can see that the calendar is full of tasks with only few little gaps left. But with a closer look you can see that between a little gap there’s space where we can see a man or woman going for a getaway, showing that no matter how busy you are, there’s always a perfect where you can get a flight with AirAsia and plan for your perfect getaway.

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