Riff Raff and WCRS – in collaboration with the British Board of Film Classification – have created a cinema advert for Women’s Aid that highlights the realities for children growing up in abusive households.

Inspired by real experiences of domestic violence, the advert, written and directed by WCRS’s Creative Director, David Dearlove, was conceived with the expressed intention of gaining an 18 certificate. Then, with the BBFC’s help, the violent scenes were removed, making the film suitable for children to watch.

The resulting highly censored, highly disjointed advert is to be played in cinemas nationwide, leaving the audience to imagine what it must be like to be a child and witness such things, unedited.