We created the most accurate predictive model to calculate the risk of flu anywhere in Mexico to be displayed in web banners.

We leveraged data from the National Institute of Epidemiology, analyzing more than 8 years of infection cases.Then we layered in weather data from more than 80 cities and considered over 50 variables, such as temperature, weather, humidity, etc. We also included the analysis of keywords trends in Google searches, and geolocated social media activity related to flu symptoms.

This allowed us as a brand to create a targeted message to our consumers to make them understand the danger of this season.