Pickup truck owners are very attached to the brands they drive. Getting them to change is nearly impossible. If you’re a Ford F-150 owner, you’re very likely to continue with this brand when the time comes to get a new truck. In fact, the loyalty rate for Ford customers is more than 50%!

Unless we could find a way to plant seeds of doubt when it comes time to sell their vehicle?

We visited sites with car classified ads (Kijiji, LesPAC, etc.) and contacted everyone who was trying to sell their Ford F-150. Our goal was to surprise them during the transaction with the 2019 Silverado, and convince them to give it a test drive. And then, why not switch to Chevrolet?