Friends Wanted is more than just an ad campaign. It’s a whole new hiring philosophy, focused on making McDonald’s a place for friends to apply, interview, and work together. It launched with a series of online films about two employees who are friends at work, and outside it. Other elements of the campaign encouraged friends to apply together, including in-restaurant materials such as a tray liner printed with a pair of application forms. We even updated their online application form with space for friends to apply together. Because when you like who you work with, it’s easy to like where you work.