At a time when it felt like choice was a bad thing (#Brexit), alternative mobile network giffgaff decided to remind folks of the virtues of choice... as something powerful that puts you in control. As the "mobile network run by you", Fred Rowson's creative took viewers on a journey where choice is great. Ultimately showcasing that a world where every day folks are given more control is a better one. Imagine! Results to date have seen giffgaff deliver its most effective Ad Campaign yet.