Football and netball clubs across the state supported the round by becoming road safety advocates in their communities for the TAC & AFL Victoria round.

The round, designed to encourage a culture of communities looking out for each other, saw 1000+ club captains swap their usual number for a new one. Zero. To help understand the significant effect road trauma can have on friends, family and the broader local community, special jumper presentations were hosted and filmed at clubs. The jumpers were presented by community members who truly understand the importance of zero, having lost someone close to them to road trauma.

The campaign films were developed by SDWM and produced by AIRBAG. The community members shared personal messages as they handed over the bespoke zero jumpers, sharing why zero is far more than just a number. As a result, every team member playing and every community member watching saw zero in a context relevant to their community.

The state-wide "Towards Zero" round not only highlighted that zero is possible, but something every community should be striving for.