senckađ
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
The Big Issue - Now Accepting
19/09/2019
Advertising Agency
Melbourne, Australia
0
Share
Brand
Agency / Creative
Media
Production
Post Production / VFX
Editorial
Music / Sound

“Sorry, I haven’t got any cash on me.” A phrase The Big Issue’s homeless and disadvantaged vendors could no longer afford to hear as Australia’s percentage of contactless payments surpasses the rest of the world. Introducing, ‘Now Accepting’—a campaign that uses the power of Visa and Mastercard to tell a potentially complex story about new payment processes in a ruthlessly simple way. The simplicity meant the campaign could fit anywhere, resulting in unprecedented pro bono media. Australians no longer had an excuse. And sales increased immediately by 18%, despite the magazine price simultaneously going up.

SUBSCRIBE TO LBB’S newsletter
FOLLOW US
The Immortal Awards Global Partner
Group745
Language:
English
v10.0.0