Introducing The HY Project, a first-of-its-kind sonic solution that not only reduces noise pollution but also uses sound waves to foster plant growth - helping to heal the planet.

The HY Project was created in response to impending global regulations surrounding electric and hybrid vehicles and AVAS (Acoustic Vehicle Alerting Systems) - forcing the often silent cars to adopt strict sonic standards to reduce the danger they pose due to their aural undetectability while in transit. This created an urgent need for artificial car sound options for the mobility market.
Not only does HY’s sound stimulate plant growth, but its frequencies are also specially designed to not create noise pollution, a crucial feature for different animal species that rely on communication to hunt, mate, and survive. Studies show that noise pollution disrupts the entire interconnected ecosystem. The HY Project is a welcome solution to this growing problem. 

Currently, AYAX Toyota is starting to implement the HY technology to its Prius Cs in Uruguay, with a goal to expand a pilot program to Brazil and Argentina in the coming months. The project also has the support of the government of Uruguay, through URUGUAY XXI, which is the office responsible for promoting the development of innovation projects from the country to the world, with a special focus on smart cities and sustainable development.

Imagine the impact if The HY Project was adopted by hybrid and electric cars globally. We’re looking to push the mission of these Earth-friendly vehicles even further, creating technology that not only doesn’t hurt the environment but actively helps it as well.

This idea aims to become the opposite of “noise pollution” — where the sound has a purpose and gives back to the environment. It’s a great thought, as it is important for pedestrians to know when vehicles are coming (which is a disadvantage of a quiet car). However, if the sound also has a lasting benefit for wildlife and plants, there is little to complain about — it’s simply a step forward for the industry.

It also changes completely the way we envision each regulation and tech innovation putting nature as the client and not anymore just being client focus. The client is the mother nature and with this creation, we will bring a better world and cities to live in.

THIS WILL BE THE FIRST EV SOUND, OF THE REST OF THE EV SOUNDS.

Press:
https://www.fastcompany.com/90431247/these-electric-cars-will-project-a-sound-that-makes-plants-happy
https://mashable.com/article/electric-vehicle-sounds-bmw-hans-zimmer-toyota-ford/
https://www.designboom.com/technology/the-hy-project-artificial-sound-electric-cars-11-15-2019/
https://www.sustainability-times.com/sustainable-business/in-uruguay-hopes-for-an-ev-noise-that-benefits-the-planet/
https://www.theverge.com/2019/11/12/20961034/uruguay-toyota-electric-cars-noise-regulations-ayax
https://www.caranddriver.com/es/coches/planeta-motor/a29797833/sonido-coches-electricos-medio-ambiente/