​Eargo is a hearing aid brand passionate about fighting the social stigma around hearing loss: a problem that has been amplified by other brands treating the target as old and out of touch. Instead, we decided to recognise the consumer’s sharp intellect, keen sense of humour, and treat them like humans who can appreciate the tongue-in-cheek tone of our ads. This series of OOH billboards and posters demonstrates the importance of hearing every single word by dropping key words in sentences, completely changing the meaning of that sentence. 
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