Ubisoft's new ad for Rainbow Six Siege is not your average game promo.

In this mesmerising film, the viewer sees a man recalling all of his previous deaths, and gets a glimpse of the action behind each.  

Directed by Henry Hobson, this story plunges you deep into the psyche of a man - the player - before he starts his gameplay.

The film opens onto a quiet, emotional scene with (what we think) is a man mourning in a mysterious cemetery. But it doesn’t take long for us to get drawn into the man’s story, and discover that, in fact, he is the one who died… and not just once. His name figures on all the gravestones. The spot finishes with a poignant message: “Every life is a lesson”.

Leaving us with a sense of thrill and excitement for a game where giving up is not an option, and where determination and tactics are skills you have to master…or you’ll keep dying.