A lot of our colleagues in the content creation industry (including ourselves) were apprehensive about not just health but loss of income, as the spread of COVID-19 started to take on global significance. What started as a simple message of positivity to be shared with our friends in marketing and production at the very beginning of government-enforced lockdown, soon became something larger. A regional media outlet reported that our short film was amongst the most viewed in the Middle East during lockdown, and interest in the idea expressed as far afield as the South African Tourism Authority and as close as a local petrol brand.