A lot can happen in seven years. For a car, seven years can be the difference between baby seats or muddy Saturday morning football practice runs. Seven years can mean countless trips to the in-laws, to school and back, the supermarket, the seaside, collecting a trunk full of memories on the way.

Ordinarily, one would assume the natural laws of time would slowly creep in, with visible signs of wear and tear on your beloved car. But not when you own a Kia. It’s high quality durability has been proven through rigorous testing, and the promise of its 7 Year Guarantee.

To celebrate this, Dutch agency XXS and the Creative Studio team at Glassworks Amsterdam bring the KIA 7 Year Guarantee promise to life in colourful and surprising ways with the film ‘7 Years in 7 Seconds’ for KIA Netherlands.