This ALDI Christmas campaign, developed by BMF Sydney, tells a magical tale of generosity and togetherness. Through the eyes of a resilient old lady, an Aussie town full of fantastical characters come together to share a Christmas miracle.

BMF's long-standing creative platform ‘The More the Merrier’ is the perfect expression of generosity at Christmas, and shows Aussies they don’t have to compromise at Christmas time. It perfectly captures the Australian spirit (and the effect of a magical ham), whilst demonstrating ALDI’s promise to Aussies – a surprising range of exceptional products, at the lowest possible prices.