St. Petersburg, Russia is filled with buildings that feature narrow well-like courtyards with no 4G-connection.  And with 200 rainy days per year, its citizens constantly have to find shelter in these courtyards, where it is impossible to connect to the internet.

Tele 2 invented a rain-powered 4G-router that turns rain into free internet and installed these gadgets across the city.  Now residents can benefit from quality wifi and access content provided by WWF, Psychologies and National Geographic.

The campaign garnered 139 million media impressions and 130,000 connections to Rain Wifi.  A planned larger scale second wave implementation is planned for September 2018.