The ad is targeted at teenagers about to choose their degree and career switchers considering going into nursing in a drive to up recruitment numbers. The spot launches in time for Year 13s going back to school and starting their preparations for choosing their degrees.

As with previous spots in the campaign, the film features real nurses working in real hospitals. From mental health to district nursing, to A&E and learning disabilities, the campaign shows the huge range of highly rewarding opportunities nursing can offer.