We were commissioned to create a new set of mobile and social films for the latest online THINK! campaign, focusing on young men aged 17-24, who due to drink driving are four times more likely to be killed or seriously injured on the road than drivers aged 25 or over.

To reach this audience Youth Hymns made use of their signature poppy, hyper-exaggerated style to create some laugh-out-loud moments highlighting the dangers of drink driving and need for intervention.

The result was an eye-catching, humorous and informative campaign that we believe really caters to this demographic.