The ad from Amsterdam based production company Cake Film & Photography shows Folkert Verdoorn’s envisioned whirlwind journey through the Student Hotel in both Amsterdam and Florence, following the embodiment of the Student Spirit, Max, on his adventure of defining the Student Spirit. 

The Student Hotel reached out to Folkert & Cake to create a unique journey manifesto film for their key value; the student spirit. They wanted to further clarify what the Student Hotel is all about; not just a place for students, but a place for the curious. Next to that they wanted to showcase their locations and unique spaces and most of all the people. Folkert came up with a protagonist that shows the type of journey the guests of the Student Hotel can experience. The character, Max, a young hearted, playful, charismatic, witty, smart, well spoken guy that is an embodiment of the student spirit that takes us on a multi layered story sequence.

The Student Hotel wanted to show multiple spaces and activities within them, therefore, Folkert thought of a surrealistic match cut story where Max tumbles through the many spaces, adventures and unique activities taking place in the hotel. Folkert wanted to avoid creating the generic feel good hotel spot, therefore, he created a short narrative that really resonated with the Student Hotel’s spirit; something that is always listening, evolving and curious. Within these dimensions he then created a story based on fundamental values that the Student Hotel truly believes in, which resulted in a quick pace visual spectacle with a fun and witty tone and a seamless feel.