To draw attention to the new technology on the TAB App finally rolling out nationwide we wanted to tell Australian’s in a big way. The way many, many, many other leading brands have. So, we boldly went where other brands have gone before, space. This campaign revolved around a launch into space to herald the launch of our super techy app. What could go wrong? Well, it turns out that it only works to give you the best live racing, promotions and betting experience on earth. And even though we left another piece of space junk revolving around the planet, the ‘Launch Launch’ made it’s point pointlessly to millions, and TAB maintained its positioning of rising above the bet. Way, way above the bet in this case.
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