According to the ancient Japanese legend of Tsuru no Ongaeshi, the crane is a mystical creature, believed to live for a thousand years. Representing fortune and longevity, this majestic bird is thought to bring wisdom, hope, a long life and happiness. Traditional tales promise that anyone who folds a thousand origami cranes will be granted a wish by the gods and eternal good luck.

Inspired by this charming folklore, beauty and wellness brand, Rituals, commissioned a mood-film to symbolise the joy and peace their winter collection is designed to evoke.

Conceptualised by Rituals’ Art Director, Dagmar Brusse, and freelance director, Menno Fokma, the whimsical setting was infused with Japanese influences, providing the perfect surrounding for a thousand paper cranes to flourish. The mood-film was executed and produced by New Amsterdam Film Company. In close collaboration with all these professionals we managed to pull of all the animation and visual effects in this wonderful production. The result? A beautifully shot, exceptionally crafted mood-film that makes you believe in the magic of folklore. The campaign has had huge reach with two of the commercials being aired across some of the biggest cinema’s in Europe along with a number of print campaigns.