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de Bijenkorf - Festive Season of de Bijenkorf
02/09/2020
Post Production
Utrecht, Netherlands
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For the holiday season ‘The Bijenkorf’, a dutch department store launched a campaign with a modern take on the classic Pinocchio-story.One of the Netherlands largest and most prestigious warehouse chains known as "De Bijenkorf" (The Beehive) Launched a new campaign to start of the festive season. This year's campaign hero is called "Robbiii" A small Robot with human characteristics. Programmed to bring people together. He does this on the basis of ancient old stories about love, togetherness, friendship and connectedness. Stories for the young and elderly, large and small, where nothing is impossible. These magics stories gave the christmas feeling of "De Bijenkorf" during the festivities of 2019.

The Outpost was broad on board by New Amsterdam Filmcompany.  The challenge; bringing Robbiii to life and give this robot, human characteristics. To create a believable story it was key to get the integration with the life-action material spot on. All the materials on Robbiii required subtle but believable, it was key that Robbiii was to be liked and believed by a broad audience.

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