The Annual feature, 'Where is the Money?', creates a spoof industry "fight" over client budgets with everyone vying for their piece of the pie. The industry dinner party (turned battle) featured high-profile executives from different sectors of the Australiasian advertising and marketing industry - including creative, media, tech, consultancies, production companies, PR, and more. On closer inspection, you'll see some familiar faces, like PwC's Russel Howcroft wrestling with The Monkey's Mark Green, DDB MD Priya Patel taking on Claire Salvetti, and McDonald's Director of Marketing Jo Feeney and IAG CMO Brent Smart wondering what on earth everyone is doing.