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Glaciar - Pinch
07/09/2020
Advertising Agency
Buenos Aires, Argentina
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Glaciar, the low in sodium water is committed to promoting healthy habits among Argentines.

For the brand, talking about excess sodium is a key point, that is why every year it develops an event during the World Week on Salt Awareness.

In the context of a healthy diet, it is recommended to consume up to 1 gram of added daily salt in meals. 

How can we know how much salt we are adding to our meals, if it is impossible to calculate it?

Pinch is a blister of 14 doses containing 500 mg of table salt each, the maximum acceptable dose per meal (lunch and dinner).

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