Virgin Australia entered the market as a challenger brand. Over the years they’ve lost their unique tone as they tried to appeal to Business Class travelers. 

This was a re-launch of the brand that saw a return to Virgin’s playful roots. It was a reminder to travelers that flying is still an amazing thing and flying Virgin Australia is the more enjoyable choice. 

In this film a gentleman’s toupee, a normally inanimate object who spends its life “stuck down” takes flight and show us the joy of flying.

In the fortnight after launch Virgin Australia recorded their best ever weekly sales results.