COVID-19 ushered the world into the age of anxiety. CLEAR’s brand purpose is to equip people with the mental resilience to cope with anxiety and doubt. This campaign was released when other brands were still commiserating, doing clever social distancing tricks with their logos, asking you to stay home, wash your hands and wear masks. CLEAR had already started to ask “What’s next?” – and look forward to the world reopening at some point. To help those who were suffering cabin fever and employment woes, we produced #COMEBACKSTRONGER, a 14-Day Resilience Programme filled with expert advice and coping tips and strategies from sportspeople, celebrities, subject matter experts, performers and CEOs alike. We urged our audience to take this global time out to learn something new, practice or perfect an art or skill – to keep a clear head and get a head start so you can hit the ground running when things resume. What you see here is the launch of the campaign. It is ongoing, with the next phase being developed featuring Cristiano Ronaldo as the headlining mentor.