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Heineken - Daniel Craig vs James Bond
08/09/2020
Advertising Agency
Milan, Italy
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Starting with a high-speed taxi sequence, Daniel Craig is constantly recognised as James Bond by surprised locals as he hunts down his missing passport, before enjoying a cold refreshing Heineken®.

The partnership with No Time To Die was interpreted with a fresh point of view. Everyone thinks that playing James Bond is the coolest job in the world, but there are also drawbacks.

And for the famous actors that play him, they will always be James Bond in the imagination of his fans, even in real life: “Once James Bond, always James Bond”.


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