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Heineken - Cheers to All
08/09/2020
Advertising Agency
Milan, Italy
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In advertising, beer is still shown as a man’s thing only. But in real life, over 31% of beer drinkers are not men.

This belief was turned into a film: “Cheers to all”, a light-hearted montage of real-life experiences showing men and women being served the wrong drink based on their gender.

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