The Small Unites initiative launched to provide support for small businesses facing immense economic challenges during the Covid-19 era, inspiring consumers to make donations, shop small and socially promote their favourite small businesses during lockdown.

The launch film was created by Ogilvy and directed by MPC’s Tim Crean, with visual effects also handled by MPC and grade by MPC’s James Tillett. It features a range of small independent businesses that have had to close, with videos projected onto the buildings to remind us of the memories that have been made because of these businesses.