Aiming to inspire Australians to take power into their own hands and switch home lenders, the campaign from The Royals & Limehouse outlines everything that makes Athena a different home loan provider: one of the best rates in the market (including passing on the entire Reserve Bank cut at every drop), no fees, and their automatic rate match that guarantees existing customers get the same new rates as new customers on a like-for-like loan.

With executions across out-of-home, transit, animated OOH digital screens, radio and digital, the campaign continues Athena’s brand platform of “Love us and leave us”, highlighting that Athena helps gets people out of their home loan faster and gives them a great experience along the way. In the animated OOH digital screens, trapped individuals and groups of people attempt to solicit help from passengers and passersby, before taking matters into their own hands and “breaking” the screen from the inside in order to escape their mortgage entrapment.