City Centre, a MENA region mall chain, wants to democratise fashion by bringing fashion closer to people. We chose one of the main communities and traditional neighbourhoods in the city of Dubai to create a street fashion show, showcasing the new Autumn-Winter collection. The event was shot with 360 cameras to capture the experience and the content was integrated into Google Street View. City Centre's AW19 campaign launch broke fashion industry rules by making its runway show accessible to everyone via Google Street View. The event was spread organically through City Centre's social accounts and PR.