Launching Ireland’s oldest and most expensive whiskey collection to date meant throwing away the whiskey marketing playbook. This was new territory for us, targeting high net worth individuals who don’t mind paying the equivalent of a new car for a bottle of whiskey.
So we envisioned a film that tapped into beauty, luxury and rarity, completely sidestepping whiskey film tropes, and unearthed something more timeless and emotive. Having originated from a now retired (silenced) stills and aged 45 years, we wanted to bring the theme of ‘‘reawakened’ to life for this ultra rare whiskey and at the same time define Irish Luxury. We were honoured to work with Motion Designer Cian McKenna to bring this vision to life, tapping into his visual artistry and abstract mastery. Techniques included real life haunting landscapes, photorealistic CGI scenes, and a painstaking stop motion sequence allowing us to “swim” through an oak tree’s rings.
Retailing at €35,000, the first chapter of the collection sold out before its official release.
