Syn Creates Theme Music For Old Spice’s “The Scent That Never Dies” Via Agency Fuse
Nothing in the world, or even what’s beyond it - sharks, anacondas, ninja warriors -- can defeat Old Spice in an epic spot with a soundtrack to match via agency Fuse. The spot stars singer and actress Frenchie Dy, who won the title of Grand Champion of 'The Search For The Star In A Million' who sings the accolades of the Old Spice hero - a man who walks out of an explosion smelling like he just took a shower.
The agency tapped frequent collaborator Syn to create a bombastic, wildly dynamic, supercharged rock track that pays homage to a spy hero theme in “The Scent That Never Dies.”
Syn Co-Founder and Creative Director Nick Wood, who is based in Tokyo, crafted a powerful soundtrack for the wonderfully over-the-top ad. Supercharged and soulful vocals were impeccably delivered by multi-talented singer and musician Maxayn Lewis. Lewis began her illustrious career as an Ikette and has lent her unstoppable talent to innumerable recordings and performances, including many projects with Syn.
Since its launch, the spot has received over 5 million views and more than a whiff of approval by audiences.
