senckađ
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Vladimir Vaskevich - Trip In The Dark
09/09/2020
Advertising Agency
Yekaterinburg, Russia
0
Share
Agency / Creative
Music / Sound

Today’s society faces superabundance of visual stimuli of all sorts. Being overflown with colors and pictures, people can’t keep track of their emotions anymore.

Vladimir Vaskevich – an entrepreneur and couch – has created a unique project called “Trip in the dark”. He conducts excursions around the city, and they are unusual in both content and format, as Vladimir is a visually impaired guide.

The website we created for the project lets us dive into the world woven from sounds, touches, tastes and trust. Through an exquisite merging of art and technology, our past experience zeroes out and new one starts to form.

A user encounters new ways of interaction with the Internet environment: through voice commands, audio marks and 3D orientation*. The more we explore the website, the brighter is the darkness around us. Street noise, humming, water drops, car horn are the new guide.

The city sounds can be added to the cart thus compiling your individual route for the future trip. The reviews section tells about the enlightenment that the Trip gave to its guests.

*The list of technologies used for the website development includes Cinema 4d, canvas, sound mapping, Google Voice-To-Speech service API, THREE.js, vue.js, svg-animation, Google maps API, browsers resources (motion orientation and voice recording).


People with visual impairments perceive the world in a unique way and are able to gift us new knowledge and emotions. Communication with disabled people teaches us to view our own perception of the universe around us in a new way. Thanks to everything a blind guide can share with us, we start to pay more attention to problems of people with disabilities. In many ways, it can be much more important to raise awareness about their challenges among ordinary people too – not only within the framework of government management. It is crucial to feel and understand problems of other people through your own sensory experience, as it enhances building a healthier relationship between different groups of people in one city.

SUBSCRIBE TO LBB’S newsletter
FOLLOW US
The Immortal Awards Global Partner
Group745
Language:
English
v10.0.0