On average workers spend 7 hours a day in front of a computer, where their only escape is wallpaper imagery on their desktop. Kayak’s smart wallpaper tool turned this existing behavior into a new retail space with unparalleled dwell time; by displaying wallpapers with the cheapest flights to each destination from your nearest airport, using real-time data.

The instantly bookable escapes put Kayak’s service before a captive audience for over a million hours and directly linked travel inspiration to purchase. Transforming an untapped medium that has been staring us all in the face for decades.

By creating the first smart desktop wallpaper tool, Kayak implemented the first update in wallpapers. ‘Desktop Escape’ combined media, inspiration and retail in a new integrated and unobtrusive brand platform. This space could host the seamless straightforward path to purchase from being inspired to purchasing flights in a single touchpoint with a single click.