Instagram “Sur Toi” is aimed at youth and young adults with the purpose of supporting all forms of self-expression; passion for music, dance, and fashion. According to Declares Grégory Bigot, MarketingDirector of Instagram France, “It seemed important to us to assert ourselves loud and clear as a platform for expression and connection to others, and this, by celebrating the expression of French youth in all its forms, be it creative, engaged or more spontaneous in sharing a single heart.”