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Three Ireland - Undocumented Code Radio
09/09/2020
Advertising Agency
Dublin, Ireland
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In 2019, Three Ireland created a pop-up restaurant between New York and Dublin that used technology to allow undocumented Irish people in America to have dinner their families back home.

 

Our challenge was to invite the undocumented Irish without triggering an ICE raid. We had to communicate to a community in hiding.

 

We created a radio spot, broadcast in New York, that hid secret messages to the Undocumented Irish within Irish translations. Using a broadcast medium in a targeted way, and turning our native language into a secret code.


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