“Times for ordinary heroes” seeks to pay tribute to all those who are still out there, working during this quarantine, and send out a message of hope. 

*YPF, one of Argentina’s most distinctive companies, evokes the emotions of the Argentinean people with a film tour of the monuments of the most important figures in our history. 

One after the other, the images personify the tale of an epic battle that might as well be identified with the story of those characters on screen, but also with the current context and this unprecedented “war” that the entire world is taking on to beat Covid-19. 

Finally, the tale becomes grounded in time and space, addressing the times for ordinary heroes: “Let’s teach this damn virus that those words once written represent our mother land’s destiny” the narration goes, and states one of the most emblematic phrases in the Argentinean National Anthem, which is the current campaign’s tagline: “Al gran pueblo argentino, salud!” which roughly translates to “Long live the great Argentinian people”.

*YPF (Yacimientos Petrolíferos Fiscales; English: "Fiscal Oilfields") is a vertical integrated Argentine energy company, engaged in oil and gas exploration and production, and the transportation, refining and marketing of gas and petroleum products.