Chronic kidney disease affects 1 in 10 Australians, yet public interest in one’s kidney health is worryingly low. 

Many Australians believe that kidney disease is nothing to worry about, and that kidney transplants are readily available to solve chronic kidney disease. This could not be further from the truth. 

Kidney disease impacts every aspect of your life - your ability to work, your energy levels, your sex life, how you go to the toilet, not to mention the overall impact it has on your health and life expectancy. 

The client brief to us was to demonstrate how kidney disease impacts your everyday quality of life in order to get people to truly care about their kidney health.