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With one in eight women being diagnosed with breast cancer, Collider was tasked with bringing awareness to the importance of early detection and the simple checks women can perform on themselves. The ‘I Touch Myself’ campaign is inspired by the Divinyls’ hit song of the same name, and the tragic passing of front woman, Chrissy Amphlett, who died of the disease.

To ensure this message could be shared widely, we developed a digital body to demonstrate the breast-checking technique while avoiding any social media nudity and censorship regulations. Partnering with the voice of Siri, Karen Jacobsen, we were able to provide instruction for how to look for early signs of breast cancer.

Director Andrew van der Westhuyzen used 3d scanning technology to create a CGI human form, experimenting with sound inputs and responsive animations to create dynamic transitions and optimise the legibility of the breast check positions.