When Ford announced that their all-new, all-electric SUV would be called a Mustang they sent shockwaves through the automotive industry. But Ford didn’t just slap the pony badge on an electric vehicle and call it a Mustang. The Mustang team passionately built the vehicle around a meticulous checklist of Mustang credentials to ensure that this pony really, truly belongs in the stable. This film was about documenting the bold, unique and fascinating journey of this vehicle from production to launch, whilst also identifying the underlying spirit of Mustang and what that means to its fans and owners.

Please click on the following link to view the supporting case study:

 https://www.adassoc.org.uk/policy-areas/export-case-study-mustang-mach-e-x-chrome/​