Olivier Staub, creative agency Lg2, and creative director Luc Du Sault, have debuted a powerful and dynamic new campaign for SAAQ (Société de l'assurance automobile du Québec), highlighting the danger of using a mobile phone whilst driving.

The intriguing cinematic piece uses stunt performers and impactful photography to recreate brutal collisions that occur when drivers become distracted. Creating a unique campaign out of a sadly common situation, the film highlights how one deadly mistake can trigger an infinite loop of disasters.