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Samsung - Tech Girls Dumb Inventions
23/08/2018
Advertising Agency
London, UK
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Agency / Creative
In the early past, women were denied to register their inventions just because the gender. Meanwhile, even these dumb man´s inventions were approved. Samsung believes that human potential, allied to technology, are powerful ingredients to break barriers in our society. In Brazil, Samsung and its competitors are still perceived as tech-only brands - distanced from their audience. We needed an idea that heightened the human ingredient in its main narrative.
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