St. Moritz is a new magazine that covers all the news, views and stories from the top of the world. Published by ESTM, it’s helping revitalise the St. Moritz brand so it can reach new global audiences. St. Moritz magazine takes a fresh look at the elevated lifestyle, culture, sports and natural beauty that can only be found in this miniature metropolis in the mountains.

Alpine identity
Drawing inspiration from local vintage tourism posters, our bold letterforms, stacked logotype and large-print format echo the town’s grand mountain topography.

Elevated editorial
The launch issue includes a feature on the Snow Polo World Cup, a revealing interview with PR maven Karla Otto, and all the fashion essentials you need to stay chic and cosy at 1,856 metres above sea level.

A global readership
Launched at a series of events in Zürich, London and Los Angeles, the magazine has a circulation of 55,000 and will be distributed internationally via select retailers and across the Monocle network.

"St. Moritz is an extraordinary miniature city full of stories. Today print is a luxury product, so a magazine carrying the name St. Moritz is the natural vehicle to reach the world’s most discerning readers."

Marijana Jakic, Brand Manager St. Moritz & Member of the Management Board, St. Moritz Tourism