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Pilsen Callao - Never Have I Ever
10/09/2020
Advertising Agency
Lima, Peru
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The reality is this: Peru is a sexist country and Pilsen Callao, as a brand, has contributed to this conduct for a long time by creating sexist advertising.

However, they've decided to change their communication once and for all by creating a movement in the name of equality.

And together, we've launched a campaign that made Peruvians (us included) admit their own mistakes, just by playing a drinking game known to everyone.

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