At Dell Technologies, we are technology optimists. We truly believe technology has the power to solve some of the world’s greatest challenges, break down barriers, and create opportunity for all. We work hard to bring this belief and our commitment to inclusion to life through our brand – from the advertising we create to the experiences we build for not only our customers, but our communities and the world.

This past holiday season we set out to show, rather than just tell, how technology can be used for good. Determined to inspire our audience and elevate the Dell Technologies brand, we created a special holiday experience for the visually impaired community, along with their family and their friends right here in our backyard – Austin, Texas. In partnership with eSight visual-assistive technology and Ballet Austin, we set out to add a little extra magic this holiday with an experience for all with a limited funded production budget and donated agency costs, further propelling the importance of our altruistic goals overshadowing the hunt to drive metrics.