the quarantine affected all of us. Too many days of confinement, without seeing anyone, lead many to spend days and days jogging, without getting dressed, not to mention putting on makeup or doing hairstyles. Something that may seem very frivolous, it is not so frivolous when we analyze that the lack of personal care and image can lead to emotions such as sadness, reluctance, and even depression. That's where an empblematic beauty brand like loreal had something to say. We invited people to do things as simple as dare to play with lipstick,to cut their hair ridiculously, or have it dyed, totally nobody sees us! Something that may sound very simple helped many people to feel better, to have fun, to generate stamina and to feel good on the inside.