The Folgers ‘Morning Harmonizers’ campaign reimagines Folgers iconic jingle and modernizes it for real mornings.

Everyone knows Folgers coffee. And everyone remembers its jingle – ‘the best part of waking up is Folgers in your cup.’ But in the last 10 years, the brand has been losing buyers. Everyone felt that ‘Folgers is my grandpa’s coffee, it’s not for me.’ 

Our challenge was to make the brand an icon again and remind younger consumers that Folgers is still “the best part of wakin’ up.”  Enter the Folgers Morning Harmonizers, a red satin-clad singing group who show up during your most hellish of mornings to bring coffee to your mouth and a smile to your face. From walking in on your father-in-law mid-shower to being crammed in a carpool from hell, all the way to getting stuck in the chimney on Christmas morning, The Folgers Harmonizers have got us covered with ridiculous revamps of the classic jingle and a steaming cup of coffee to remind us all why Folgers is still the best part of wakin’ up.