​TikTok has launched its first-ever TV advertisement in the UK. The ad is part of the company’s “A Little Brighter Inside” campaign, where it shines a light on all of the different content creators and celebrities who are helping people at home to stay upbeat, positive and entertained during the lockdown, whether it’s regarding cooking, dancing, taking part in challenges or playing pranks on the family.

Featuring a whole host of everyone’s favourite digital creators and celebrities – from Little Mix, Tom Daley, Tinie Tempah and Gordon & Tilly Ramsay to Holly H, Matthew & Ryan, Grandad Joe and even Charlie the sausage dog – TikTok’s TV ad showcases an array of the fun and artistic content that has proved popular on TikTok in recent weeks. The #blindinglightschallenge is also featured. It’s as colourful and joy-filled as many would expect, keeping people entertained and helping every individual out whenever they’re feeling a little blue.

The entire advert was made during the Covid-19 lockdown. Creators and celebrities filmed content directly from their own homes. The production team had to figure out how to do everything remotely – from location scouting to prop sourcing.