IKEA is reminding Canadians about why sleep is so important and why it should be prioritized, something that has become harder for individuals amidst the anxieties and fears brought on by the COVID-19 pandemic.

The Ad highlights sleep solutions such as blackout curtains and comfortable textiles, to help Canadians get a good night’s sleep for Ikea's annual 'Sleep Event.'

We show people who actually want to sleep but are having difficulties, with outside lighting peering into their bedrooms as they toss and turn.

To help them, Jonas Fornander – a frequent star of Ikea's ads – sings a cover of the 90’s Eurodance song “Sweet Dreams,” which is not so effective as a lullaby but has been adapted to tell them about the IKEA products that could make getting to bed a bit easier.

This campaign will have a national presence supported with TV, online video, radio, social, digital and OOH.