People are craving new and different experiences, and Audible can give that opportunity to get away, even when COVID-19 means can’t. We wanted to create a shift in the mood of the nation and with summer plans shelved, it was a good time to spread a little joy. Recasting Audible as the ideal travel partner for lockdown, transporting us to exciting and faraway literary destinations, we felt we could have some fun harking back to an era when the advertising was as special as travel itself.